​牛津AQA alevel商务知识点详细介绍

如果计划申请经济类专业，比如会计学，经济学、管理科学等，都可以提供alevel商务成绩进行申请。由于不同考试局对alevel商务的考察重点和学习模块不同，接下来跟锦秋小编一起看看牛津AQA A-Level商务的课程大纲。

alevel商务知识点

Unit 1: Business and markets商务与市场

1.1 The nature and purpose of business企业的性质和目标

1.2 Types of business ownership 企业所有权的类型

1.3 The external environment 外部环境

2.1 Marketing objectives and plans 营销目标和计划

2.2 Marketing data 营销数据

2.3 Segmentation, targeting and positioning市场细分、目标和定位

2.4 The marketing mix 营销组合

Unit 2: Managing operations, human resources and finance 运营管理、人力资源和财务

1.1 Operations management 运营管理

1.2 Operations planning and data 运营计划和数据

1.3 Operations and competitiveness 运营和竞争力

1.4 Inventory and supply chain management 库存和供应链管理

2.1 Human resource objectives 人力资源目标

2.2 Human resource data 人力资源数据

2.3 Organisational design and managing human resources组织设计和人力资源管理

2.4 Motivation and engagement 激励和参与

2.5 Employer-employee relations 劳资关系

3.1 Financial objectives 财务目标

3.2 Financial data 财务数据

3.3 Sources of finance 资金来源

3.4 Breakeven analysis 盈亏平衡分析

3.5 Profit and cash 利润和现金

Unit 3: Business strategy 企业战略 & Unit 4: Business decision making商业决策

3.1 Mission, objectives and strategy 企业使命、目标和战略

3.2 Analysing the existing internal position of a business 分析企业现有内部地位

3.3 Analysing the industry environment 分析行业环境

3.4 Analysing the external environment to assess opportunities and threats: political and legal change分析外部环境以评估机会和威胁：政治和法律变革

3.5 Analysing the external environment to assess opportunities and threats : economic change分析外部环境以评估机会和威胁：经济变化

3.6 Analysing the external environment to assess opportunities and threats: social, technological and environmental change分析外部环境以评估机会和威胁：社会、技术和环境变化

3.7 Analysing strategic options : Investment appraisal 分析战略选择：投资评估

3.8 Choosing strategic direction 选择战略方向

3.9 Strategic methods: how to pursue strategies 战略方法：如何实施战略

3.10 Managing strategic change 管理战略变革

牛津AQA-商务考试信息

alevel商务实用性很强，需要对一些经济现象做出相应的分析，专业的选择性也比较广，除了上面介绍到的专业，还可以申请管理学、市场营销、金融等专业。